I started in accounting back in August 2016, at a large regional firm, where I gained experience working with business owners and entrepreneurs of all kinds.

After 5 years I left, looking for a new challenge, with an innate desire for more. This innate feeling never left with the new challenge and I knew I needed to take my own path.

In Nov 2022, I took the leap into entrepreneurship and launched Utile Accountancy. I grew the businesses and built a great team. A year later, I set up an ecommerce brand, which has now scaled to 7 figures.

In 2025, ROAS Accounting was born. A accounting firm dedicated to helping ecommerce and amazon sellers. I had passion for accounting and ecommerce so I incorporated them both into 1 business.

Having done the finances and accounting for my own ecommerce brand, I soon saw the financial and accounting challenges ecommerce business owners were having, I became an expert in the field, in order to better serve the current market.